LinkedIn Profile Optimization – It’s All About Who you Know!
Crowne Plaza, King of Prussia Dinner
Tuesday, January 16th at 5:30 PM
The Social Media digital world has changed the mantra from
“it’s all about who you know” to “It’s all about who knows you!”
People do business with people and relationships are the
catalyst to success. In this
presentation, Donna Serdula, author of LinkedIn Profile Optimization For
Dummies, will help you understand and define your company’s online reputation,
forge a stronger, more engaged network, and take the steps to begin marketing
yourself, your employees and business as thought leaders. When you spotlight your best, you attract
the best—clients, candidates, employees, opportunities, partnerships, investors,
funding, and more!
Attendees will learn…
How to use Brand Storytelling within Your
4 quick fixes you can do in 5 minutes to make
your profile more attractive to your target audience
The most critical parts of your LinkedIn profile,
and how to optimize them
The biggest barriers that hold people back from
successfully using LinkedIn
Position yourself as an expert, dealing with
employment gaps, discovering your keywords, AND MORE!
How to deliver a Corporate LinkedIn branding strategy
How to align your employee’s profiles with this
Speaker- Donna Serdula pioneered the concept of LinkedIn profile
optimization, realizing early on that the LinkedIn profile was so much more
than just an online resume. The LinkedIn profile is an amazing opportunity for
Donna spent the first 10 years of her career in sales,
marketing, and training. She joined
LinkedIn’s social network in 2005 where she promptly copied and pasted her
resume and wondered what all the fuss was about. A job change in 2006 led her back to LinkedIn
as she looked for tools to help her build a sales territory. It was during this
time she had her LinkedIn epiphany and forged her LinkedIn profile
methodology. By integrating LinkedIn
into her sales process, she found amazing success.
In 2009, she walked away from her successful sales career
and founded Vision Board Media and LinkedIn-Makeover.com. Her mission: To help people realize their
Internet identity and shape one that makes an impact and leads to opportunity.
From that day on, Donna Serdula became the chief influencer,
advocating and evangelizing the importance of taking control of your Internet
identity. By presenting yourself in a way that inspires and builds confidence
in your abilities, products, and services, you are shaping your future.
As the foremost expert in LinkedIn profile
optimization, she's proven that a strong LinkedIn Profile is the key to
performing well on LinkedIn. Through her
website LinkedIn-Makeover.com, Donna and her team of over 40 writers have
helped thousands of executives, entrepreneurs, professionals, and companies
from all over the world tell their unique story and brand themselves