LinkedIn Profile Optimization – It’s All About Who you Know!

Tuesday, January 16, 2018 5:30 PM
Approved for 1.25 SHRM PDC's and HRCI Credits
Speaker(s): Donna Serdula

LinkedIn Profile Optimization – It’s All About Who you Know!
Crowne Plaza, King of Prussia Dinner
Tuesday, January 16th at 5:30 PM

The Social Media digital world has changed the mantra from “it’s all about who you know” to “It’s all about who knows you!” 

People do business with people and relationships are the catalyst to success.  In this presentation, Donna Serdula, author of LinkedIn Profile Optimization For Dummies, will help you understand and define your company’s online reputation, forge a stronger, more engaged network, and take the steps to begin marketing yourself, your employees and business as thought leaders.   When you spotlight your best, you attract the best—clients, candidates, employees, opportunities, partnerships, investors, funding, and more! 

Attendees will learn…

·       How to use Brand Storytelling within Your LinkedIn Profile

·       4 quick fixes you can do in 5 minutes to make your profile more attractive to your target audience

·       The most critical parts of your LinkedIn profile, and how to optimize them

·       The biggest barriers that hold people back from successfully using LinkedIn

·       Position yourself as an expert, dealing with employment gaps, discovering your keywords, AND MORE!

·       How to deliver a Corporate LinkedIn branding strategy that impresses

·       How to align your employee’s profiles with this branding strategy.

Speaker- Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. The LinkedIn profile is an amazing opportunity for branding.

Donna spent the first 10 years of her career in sales, marketing, and training.  She joined LinkedIn’s social network in 2005 where she promptly copied and pasted her resume and wondered what all the fuss was about.  A job change in 2006 led her back to LinkedIn as she looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn profile methodology.  By integrating LinkedIn into her sales process, she found amazing success.

In 2009, she walked away from her successful sales career and founded Vision Board Media and  Her mission: To help people realize their Internet identity and shape one that makes an impact and leads to opportunity.

From that day on, Donna Serdula became the chief influencer, advocating and evangelizing the importance of taking control of your Internet identity. By presenting yourself in a way that inspires and builds confidence in your abilities, products, and services, you are shaping your future.

As the foremost expert in LinkedIn profile optimization, she's proven that a strong LinkedIn Profile is the key to performing well on LinkedIn.  Through her website, Donna and her team of over 40 writers have helped thousands of executives, entrepreneurs, professionals, and companies from all over the world tell their unique story and brand themselves successfully.

Both GVFHRA Members and Non-Members are invited to this event.



Online Payment Pricing
GVFHRA members $40.00 (after cutoff price)
Non Members $60.00 (after cutoff price)
Student Pricing $20.00 (after cutoff price)

Crowne Plaza
King of Prussia PA 19406
Door to door directions

GVFHRA | 2119 County Line Road | Villanova, PA 19085-1733 | Phone: 610-551-4736 | Fax: 610-525-2187 |